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Old Spice TV Commercial, 'Smell Em: Innocent'

Media Measurement

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Attention & Performance Analytics

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The APB described a naked sudsy guy playing a piano made of suds so the detective is sure he has his man. That is until the suspect plays his bubbly piano and a blackmail offer slides across the irrigation room on a pillow of foam. Smells like they've got the wrong guy.

Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Swagger Body Wash, Old Spice Swagger Refresh Body Spray, Old Spice Swagger Red Zone Invisible Solid, Old Spice Swagger Red Zone Collection 2-in-1 Shampoo and Conditioner
Tagline
“Smell 'Em Who's Boss”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Thomas Beaudoin ... Man playing the piano
Production
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography
Agency
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company
Screenshots
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