The APB described a naked sudsy guy playing a piano made of suds so the detective is sure he has his man. That is until the suspect plays his bubbly piano and a blackmail offer slides across the irrigation room on a pillow of foam. Smells like they've got the wrong guy.

Advertiser
Advertiser Profiles
Tagline
“Smell 'Em Who's Boss”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Thomas Beaudoin ... Man playing the piano
Production
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography, Steve Ayson ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), Publicis (Media Agency), MJZ (Production Company)
Screenshots

More Old Spice Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top