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Old Spice TV Spot, 'Smell Em: Innocent'

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The APB described a naked sudsy guy playing a piano made of suds so the detective is sure he has his man. That is until the suspect plays his bubbly piano and a blackmail offer slides across the irrigation room on a pillow of foam. Smells like they've got the wrong guy.

July 11, 2016
Old Spice
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Old Spice Swagger Body Wash, Old Spice Swagger Refresh Body Spray, Old Spice Swagger Red Zone Invisible Solid, Old Spice Swagger Red Zone Collection 2-in-1 Shampoo and Conditioner
“Smell 'Em Who's Boss”
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Thomas Beaudoin ... Man playing the piano
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company

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