Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice TV Commercial, 'Smell Em: Five-Year Plan'

Old Spice Swagger may have the side effect of letting everyone around you know you're the boss. In an intimidating job interview, a stern executive asks a man about his five-year plan. After taking a whiff of his Old Spice Swagger deodorant, the interviewee starts rambling about things changing and using industry buzzwords. As he talks, both he and the executive shrink down into their clothes and then inflate back up through the other person's body. Now the confident executive, the interviewee ends the discussion and calls for his secretary.

Advertiser
Advertiser Profiles
Tagline
“Smell 'Em Who's Boss”
Songs - Add
Mood
Funny
Actors - Add
Thomas Beaudoin ... Interviewee
Production
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography, Steve Ayson ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), MJZ (Production Company)

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