Old Spice Swagger may have the side effect of letting everyone around you know you're the boss. In an intimidating job interview, a stern executive asks a man about his five-year plan. After taking a whiff of his Old Spice Swagger deodorant, the interviewee starts rambling about things changing and using industry buzzwords. As he talks, both he and the executive shrink down into their clothes and then inflate back up through the other person's body. Now the confident executive, the interviewee ends the discussion and calls for his secretary.