Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
Goldman Sachs to Invest $325M into to Accelerate Modern TV Measurement Currencies. Read More>

Old Spice TV Spot, 'Smell Em: Five-Year Plan'

National Airings
First Airing
Last Airing
Recently Aired On
Est. Spend
TV Impressions
National Impressions
Local Impressions

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Old Spice Swagger may have the side effect of letting everyone around you know you're the boss. In an intimidating job interview, a stern executive asks a man about his five-year plan. After taking a whiff of his Old Spice Swagger deodorant, the interviewee starts rambling about things changing and using industry buzzwords. As he talks, both he and the executive shrink down into their clothes and then inflate back up through the other person's body. Now the confident executive, the interviewee ends the discussion and calls for his secretary.

July 11, 2016
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Old Spice Swagger Red Zone Invisible Solid, Old Spice Swagger Body Wash, Old Spice Swagger Refresh Body Spray, Old Spice Swagger Red Zone Collection 2-in-1 Shampoo and Conditioner
“Smell 'Em Who's Boss”
Songs - Add
None have been identified for this spot
Actors - Add
Thomas Beaudoin ... Interviewee
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company

Have questions about this ad or our catalog? Check out our FAQ Page.

View All Screenshots