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Old Spice TV Spot, 'Smell Em: Five-Year Plan'

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Old Spice Swagger may have the side effect of letting everyone around you know you're the boss. In an intimidating job interview, a stern executive asks a man about his five-year plan. After taking a whiff of his Old Spice Swagger deodorant, the interviewee starts rambling about things changing and using industry buzzwords. As he talks, both he and the executive shrink down into their clothes and then inflate back up through the other person's body. Now the confident executive, the interviewee ends the discussion and calls for his secretary.

Published
July 11, 2016
Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Swagger Red Zone Invisible Solid, Old Spice Swagger Body Wash, Old Spice Swagger Refresh Body Spray, Old Spice Swagger Red Zone Collection 2-in-1 Shampoo and Conditioner
Tagline
“Smell 'Em Who's Boss”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Thomas Beaudoin ... Interviewee
Production
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography
Agency
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company

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