Listerine claims that their Zero Alcohol Mouthwash still cleans the whole mouth, but with a less intense taste. So while it still kills germs and bad breath with the intensity of a rowdy metal concert, it feels more pleasant like a violin in an orchestra.

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Cool Mint Zero Alcohol Mouthwash
Tagline
“Whole Mouth Clean. Less Intense Taste.”
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Active
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James Bewley ... Voice Over)
Agency
MRY (Digital Agency), J3 (Media Agency)

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