Listerine doesn't know what it's like to not feel 100 percent fresh. While conducting a study on Listerine users called "The Study of Bold," it was found that users are more likely to stand up to a bully, hold a yoga handstand and be in a magic act. Listerine informs viewers that it kills 99 percent of bad breath germs to help you feel 100 percent in life.

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Tagline
“Bring Out the Bold”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
James Bewley ... Voice Over)
Agency
MRY (Digital Agency), J3 (Media Agency)

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