While "Hit the Ground Running" sets an adventurous mood, a group of friends prepare for a journey through the mountains and on the water. Their adventure takes them hiking, kayaking and skiing, but at the end of the day the group huddles around a campfire to crack open a cold Coors Light beer. Coors Light believes it is ideal for people who are thirsting for more because its beer is lagered, filtered and packaged cold to give it a crisp, cool finish.

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“The World's Most Refreshing Beer”
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