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The moments before a sporting event begins can be stressful. Athletes take deep breaths before delving into their sport of choice, whether it's a track event, weight lifting, basketball or martial arts. The rhythm of their breathing as they push themselves to succeed mimics a heartbeat and creates a song of its own accord, building a crescendo that is abruptly disturbed when a female wrestler is put in a choke hold. The athletes, wheezing and panting, reach the end of their journey and are finally able to relax -- but not without the sweat and blood that comes with competition. Nike believes that air moves you as an athlete, both from your lungs and below your feet with Nike Air sneakers.

Advertiser
Advertiser Profiles
Tagline
“Air Moves You.”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Arron Barber-Stephens ... Man with blue swimmers cap and googles, Deajah Stevens , Giannis Antetokounmpo
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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