Nike Super Bowl 2026 TV Spot, 'We Run It Now' Featuring Marshawn Lynch, Song by Kenny G

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On the night of the Seattle Seahawks' first Super Bowl win in over ten years, Marshawn Lynch sits in a room, philosophically explaining how true appreciation comes from the "grit" found at the bottom of the mug. He describes how nothing tastes as good as earning what you've gained through hard work. The scene abruptly shifts to a dynamic montage of NFL action, showcasing the Hawks making exhilarating plays and scoring a touchdown to a roaring crowd. Lynch returns, taking a deliberate sip from his mug and smiling with satisfaction. Amidst a flurry of confetti, Nike appears with a celebratory message that "bitter tastes sweet."

Published
February 08, 2026
Advertiser
Nike
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
Songbird - Kenny G
Mood
Active
Events & Venues
2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
Actors - Add
Marshawn Lynch ... Athlete, Seattle Seahawks

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