Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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Industry Avg.
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Industry Share of Voice - past 2 weeks
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About Nike TV Commercial, 'Shoe Therapy: It's Gotta Be the Shoes' Ft. Shalane Flanagan

Dr. Dana Sole has a unique job as a Shoe Therapist who talks to patients about their addictions to issues regarding Nike shoes. For instance, Shalane Flanagan has recurring dreams about her shoes being stolen during a marathon, but in reality she, and her Nike Zoom Vaporfly 4% shoes, won the marathon. In fact, it seems that she never takes them off because she just likes being fast all the time. She's not the only athlete being seen for such an extreme love of shoes -- Draymond Green pops his head into the office to announce his arrival and say hello to Shalane. Paul Rodriguez, Richard Sherman and even Sean Wotherspoon sit in the waiting room with Draymond while displaying their own quirky issues with Nike shoes. No matter what protective extremes these people go to, Nike thinks it's gotta be because of the shoes.

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Tagline
“It's Gotta Be the Shoes”
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Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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