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Old Spice Wolfthorn TV Commercial, 'Alpha Dawg'

Sometimes, moms want more substance in a commercial than their sons do. So, these two moms are not impressed when Old Spice uses a decked-out, flying, talking, motorcycle-riding dog to sell deodorant. They prefer to talk about the sophisticated and smooth scent of Old Spice while their sons probably favor the antics of the sunglasses-wearing, sky message-writing rocket dog.

Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Wolfthorn Refresh Body Spray, Old Spice Wolfthorn Antiperspirant, Old Spice Hair Care Wolfthorn 2-in-1 Shampoo and Conditioner, Old Spice Wolfthorn Body Wash
Tagline
“It Practically Smells Itself”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Production
Emma Wilcockson ... Producer
Animals
Dogs, Snakes
Agency
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company
Screenshots
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