Sometimes, moms want more substance in a commercial than their sons do. So, these two moms are not impressed when Old Spice uses a decked-out, flying, talking, motorcycle-riding dog to sell deodorant. They prefer to talk about the sophisticated and smooth scent of Old Spice while their sons probably favor the antics of the sunglasses-wearing, sky message-writing rocket dog.

Advertiser
Advertiser Profiles
Tagline
“It Practically Smells Itself”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot
Production
Emma Wilcockson ... Producer, Steve Ayson ... Director
Animals
Agency
Wieden+Kennedy Portland (Creative Agency), Publicis (Media Agency), MJZ (Production Company)

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