Old Spice Wolfthorn TV Spot, 'Alpha Dawg'
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Sometimes, moms want more substance in a commercial than their sons do. So, these two moms are not impressed when Old Spice uses a decked-out, flying, talking, motorcycle-riding dog to sell deodorant. They prefer to talk about the sophisticated and smooth scent of Old Spice while their sons probably favor the antics of the sunglasses-wearing, sky message-writing rocket dog.
- July 11, 2017
- Old Spice
- Old Spice Wolfthorn Refresh Body Spray, Old Spice Wolfthorn Antiperspirant, Old Spice Hair Care Wolfthorn 2-in-1 Shampoo and Conditioner, Old Spice Wolfthorn Body Wash
- “It Practically Smells Itself”
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- Emma Wilcockson ... Producer
- Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company
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