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Old Spice Wolfthorn TV Spot, 'Alpha Dawg'

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Sometimes, moms want more substance in a commercial than their sons do. So, these two moms are not impressed when Old Spice uses a decked-out, flying, talking, motorcycle-riding dog to sell deodorant. They prefer to talk about the sophisticated and smooth scent of Old Spice while their sons probably favor the antics of the sunglasses-wearing, sky message-writing rocket dog.

July 11, 2017
Old Spice
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Old Spice Wolfthorn Refresh Body Spray, Old Spice Wolfthorn Antiperspirant, Old Spice Hair Care Wolfthorn 2-in-1 Shampoo and Conditioner, Old Spice Wolfthorn Body Wash
“It Practically Smells Itself”
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Emma Wilcockson ... Producer
Dogs, Snakes
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company

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