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Old Spice Wolfthorn TV Spot, 'Alpha Dawg'

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Sometimes, moms want more substance in a commercial than their sons do. So, these two moms are not impressed when Old Spice uses a decked-out, flying, talking, motorcycle-riding dog to sell deodorant. They prefer to talk about the sophisticated and smooth scent of Old Spice while their sons probably favor the antics of the sunglasses-wearing, sky message-writing rocket dog.

Published
July 11, 2017
Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Wolfthorn Refresh Body Spray, Old Spice Wolfthorn Antiperspirant, Old Spice Hair Care Wolfthorn 2-in-1 Shampoo and Conditioner, Old Spice Wolfthorn Body Wash
Tagline
“It Practically Smells Itself”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Production
Emma Wilcockson ... Producer
Animals
Dogs, Snakes
Agency
Wieden+Kennedy ... Creative Agency, Publicis ... Media Agency, MJZ ... Production Company

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