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Tecate TV Commercial, 'Bold: Ice Bath' Feat. Sylvester Stallone, Canelo Álvarez

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Sylvester Stallone challenges Canelo Álvarez to be bold in the boxing ring and bravely punches a beehive hanging in the gym. However, when the "Rocky" film star finds him taking an ice bath in the locker room, Álvarez pushes him to be bolder. Beer cans suddenly float to the surface and the boxer reaches for a Tecate Light.

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Tecate Light, Tecate Original
“Born Bold”
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Canelo Álvarez ... Athlete, Sylvester Stallone ... Actor/Actress, Evan Gomez ... plays Canelo's boxing buddy in the ring and standing above him in the i
kbs+p ... Agency, Nomades ... Creative Agency, Red Urban ... Digital Agency, Canvas Worldwide ... Media Agency
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