Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tecate TV Commercial, 'Bold: Ice Bath' Feat. Sylvester Stallone, Canelo Álvarez

Sylvester Stallone challenges Canelo Álvarez to be bold in the boxing ring and bravely punches a beehive hanging in the gym. However, when the "Rocky" film star finds him taking an ice bath in the locker room, Álvarez pushes him to be bolder. Beer cans suddenly float to the surface and the boxer reaches for a Tecate Light.

Advertiser
Advertiser Profiles
Tagline
“Born Bold”
Songs - Add
Mood
Funny
Actors - Add
Canelo Álvarez ... Athlete, Sylvester Stallone ... Actor/Actress
Animals
Agency
kbs+p (Agency), Nomades (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)

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