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Michelin TV Commercial, 'Strong Silent Type'

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A personified steering wheel is trying to start a conversation with its driver, the Michelin Man, by asking if he's enjoying the smooth ride provided by new tires. The Michelin Man says nothing and continues to smile and enjoy the tune on the radio, only awkwardly nodding when the steering wheel calls him the "strong, silent type."

Advertiser
Michelin
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Michelin Premier All Season
Tagline
“That's All You Need”
Songs - Add
None have been identified for this spot
Mood
Active
Available At
Merchant's, National Tire & Battery (NTB), Tire Kingdom
Actors - Add
None have been identified for this spot.
Characters
Michelin Man
Agency
TBWA\Chiat\Day ... Agency
Screenshots
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