Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Michelin TV Commercial, 'Strong Silent Type'

A personified steering wheel is trying to start a conversation with its driver, the Michelin Man, by asking if he's enjoying the smooth ride provided by new tires. The Michelin Man says nothing and continues to smile and enjoy the tune on the radio, only awkwardly nodding when the steering wheel calls him the "strong, silent type."

Advertiser
Advertiser Profiles
Tagline
“That's All You Need”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Characters
Agency
TBWA Worldwide (Agency)

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