A personified steering wheel is trying to start a conversation with its driver, the Michelin Man, by asking if he's enjoying the smooth ride provided by new tires. The Michelin Man says nothing and continues to smile and enjoy the tune on the radio, only awkwardly nodding when the steering wheel calls him the "strong, silent type."

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Tagline
“That's All You Need”
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TBWA Worldwide (Agency)

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