A woman "swipes" through profiles of men on a dating app, but none of them seem to be her type. One is too tall, another is too short. She is repulsed by body hair and plunging V-necks. Her friend watches her, unamused, and looks for a way to break the swiping cycle. She tells the woman that if she can get picky finding Mr. Right, she should get picky finding the right TV. Sling's "A La Carte" TV service allows users to personalize their channel lineup starting at $20 per month, giving the woman control over her options unlike her dating app.