Rolex TV Spot, 'Rolex and Evian Championship'

Rolex highlights the moments of women’s golf, both instantaneous and immortal, observed by its Oyster Perpetual Datejust. Swings from the 2017 Evian Championship are suspended and slowed, emphasizing "a course that is as picturesque as its surroundings." The true significance of these moments, however, can only be fully grasped by looking back, a responsibility Rolex assigns to its chronometer. "It doesn't just tell time," the watch maker says. "It tells history."