Wendy's says that McDonald's seems to be the only entity who wants to avoid a cold streak in March. The evidence? McDonald's is still serving "flash frozen" beef in its restaurants, whereas Wendy's says it uses only fresh beef in its hamburger patties. Wendy's thinks it doesn't take a Ph.D. in Hamburgerology to know that fresh beef is better than frozen! For a limited time customers can use the Wendy's app to unlock digital deals.

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Kaplan Thaler Group (Agency), VML (Creative Agency), VML (Digital Agency), Spark Foundry (Media Agency)

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