2017 Volkswagen Jetta TV Spot, 'Bear' [T2]

What does it feel like to drive in the reinforced safety cage that is part of the 2017 Volkswagen Jetta? Like the confidence of scaring off a bear, the manufacturer says. As he packs up after a camping trip, a man wonders where his sandwich is. Seeing his cooler in the paws of a giant bear worries him at first, but the bear gives up trying to open it and it flies back over near the camper. Even though he had nothing to do with overcoming the bear, it still makes him feel confident enough to taunt the animal while eating his sandwich.