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Sundown Naturals TV Commercial, 'Shmorange: T-Shirt'

What is "shmorange," you ask? A spokesman for Sundown Naturals says that the word not only signifies that Sundown Naturals products have no gluten, artificial flavors or dairy in them, but "shmorange" also happens to rhyme with orange, which is the color of their bottle. To spread the word, the spokesman said they made T-shirts, one of which he shoots from a pressurized T-shirt gun out into the lap of a viewer.

Sundown Naturals
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“Reach for the Orange, It's 100% Shmorange.”
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Joe Hartzler ... spokesperson
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