Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Sundown Naturals TV Commercial, 'Shmorange: Baby'
A spokesman sits at a desk in the middle of a field of sunflowers and informs viewers that Sundown Naturals vitamins do not include any gluten, dairy or artificial flavors. To describe this, the company created a new word: "Shmorange," which rhymes with orange, the color of the bottles. The man demands that a baby makes it his first word, but all the infant responds with is gibberish.
Advertiser
Tagline
“Reach for the Orange. It's 100 Percent Shmorange.”
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Mood
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Joe Hartzler ... spokesperson , Cornelius Prince Edwards II ... baby in a gray onesie in the nursery
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