Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About McDonald's TV Commercial, 'Secret Identity' Featuring Mindy Kaling

Actress Mindy Kaling won't say the name of that place where Coke tastes so good, but she does not see the harm in having an employee of that place share what makes it special. As soon as the employee, who is hidden in darkness, begins talking with a disguised voice about how "that place" uses chilled water, Kaling interrupts him. She cannot get over how funny talking with a disguised voice is and the two joke back and forth as he says her name several times. For a limited time, "that place" is offering any size Coke for $1.

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Mood
Funny
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Mindy Kaling ... Actor/Actress, Chris Eckert ... Employee in the dark
Agency
We Are Unlimited (Creative Agency)

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