Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Exxon Mobil TV Commercial, 'The Tiny Organism' Song by Dan Graham

With the fairytale-like tune of Dan Graham's "Spell on My Heart," Exxon Mobil tells the story of algae. Once known only for their green, slimy mess, the tiny organisms caught the eye of curious scientists dreaming of a future where algae could become fuel to power cars.

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