Mr. Supremium only uses supreme products. His ascot has an ascot. His phone hasn't been invented yet. He doesn't go to the beach, the beach comes straight to him. That's why he says he uses Exxon Mobil's Synergy Supreme+ gasoline. He says it's supreme, it's premium and it's supremium.

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Boise Holmes ... Spokesperson
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BBDO New York (Creative Agency)

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