Several men stare at each other in agony as they grip ice cold cans of Tecate Light in a silent attempt to outlast one another. In the end, only one of them is able to hold on. He tries to let go, but they quickly realize the can is stuck to his hand and form a tug-o-war stance to pry it from his frozen fingers... ow!

Advertiser
Advertiser Profiles
Tagline
“We Are Bold”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Alex Suarez ... Blue jacket with red undercoat
Animals
Agency
kbs+p (Agency), Nomades (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)

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