Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Heineken TV Commercial, 'Famous' Featuring Benicio del Toro

Actor Benicio del Toro knows what it's like to be world-famous just like Heineken, which is served in 192 countries. As del Toro sits in a restaurant, a few people sitting around him look over in recognition. A couple passing by outside pounds on the glass and gives him a thumbs up. In good spirits, he says this happens all the time and poses for a picture. When the couple takes it, however, they squeal, "It's Antonio Banderas from the movies!" which prompts Benicio to turn and stare, exasperated, at the camera. He is not Antonio Banderas, Heineken states, in addition to mentioning it's not just another beer. The beer brand says, "There's more behind the star," which apparently is true for its star logo and even some movie stars!

Advertiser
Advertiser Profiles
Products
Tagline
“Open Your World”
Songs - Add
Mood
Funny
Actors - Add
Benicio Del Toro ... Actor/Actress
Agency
Publicis (Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)

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