Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About McDonald's $1 $2 $3 Dollar Menu TV Commercial, 'Tailgate Save'

Two guys go into a McDonald's to order a "save the tailgate meal" after missing their turn on the road and losing their grill in the process. Instead, they get ten McChicken Sandwiches and ten Bacon McDoubles to have something to grub on at the tailgate party. It's a smart move because it looks like their grill ended up stuck in the windshield of an RV.

Advertiser
Advertiser Profiles
Tagline
“I'm Lovin' It”
Songs - Add
Mood
Active
Actors - Add
Adam Sauter ... Grill guy, Juan Alfonso ... Friend with beanie eating on truck bed
Agency
We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency)

More McDonald's Commercials

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