Today's the big day! It's time for a birthday party, and parents hustle around the kitchen prepping for their kids' events. With the hands-free help of Alexa on the Echo Show, moms and dads ask the voice-activated assistant to get the party playlist started, cross off tasks on their to-do lists, make last-minute phone calls and send messages for help -- bring candles, tutus and wine! The bustling party planners even catch a sneak peek of the guests as they arrive at the front door, giving them just enough time to light the candles for a sweet surprise.

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Advertiser Profiles
Tagline
“Experience What's Inside”
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None have been identified for this spot
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Active
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Alex Jayne Go ... Birthday girl, Annie Sertich ... Mom wearing green cardigan, Edie Youmans ... Daughter in green shirt, Juliet Donenfeld ... Voice Over), Michael Bunin ... Dad with mustache lighting candles
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Agency
Wongdoody (Creative Agency), Initiative (Media Agency)

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