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In a game of hide and seek, a dad covers his eyes and counts to 20 before commanding Alexa on Amazon Echo Dot to tell everyone that ready or not, here he comes. The voice assistant makes the announcement in all rooms, and although he immediately spots his children hiding behind a curtain, he wanders off in a different direction pretending to wonder where they could be.

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Active
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Wongdoody (Creative Agency), Initiative (Media Agency)

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Media Measurement

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Creatives
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TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Industry Share of Voice
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Impressions
Engagement
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