Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About McDonald's McPlay App TV Commercial, 'Scan Your Happy Meal Toy'

These kids have a blast snapping photos and playing games with the McDonald's McPlay app while they're at lunch with their dad. He doesn't get it at first, but by the end of the meal even he's playing along on his phone. Kids can scan their Happy Meal toys with the app to unlock even more fun.

Advertiser
Advertiser Profiles
Tagline
“I'm Lovin' It”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Characters
Agency
We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency)

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