Lay's TV Spot, 'UEFA Champions League: Apartment Arena' Featuring Paul Pogba, Lionel Messi, Lieke Martens

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Lionel Messi, Lieke Martens, and Paul Pogba kick-off to unite people who tune into the UEFA Champions League in their apartments. A kick of a soccer ball into a projector moves to reflect onto a building in the neighborhood, causing those who are watching in their living rooms to come out to their balcony and watch together. Messi opens up a bag of Lay's triggering Pogba to reach out from the projected screen during match introductions to snag a chip from him, uniting not only the community but also the players making Lay's "the perfect match."

Published
February 17, 2021
Advertiser
Lay's
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Lay's Classic
Tagline
“The Perfect Match”
Songs - Add
Let's Have a Wonderful Time - John Barry, Champions League Anthem - Rueda
Mood
Active
Actors - Add
Lieke Martens , Lionel Messi , Paul Cartwright ... Voice Over, Paul Pogba
Agency
OMD ... Media Agency

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