Lay's Super Bowl 2026 TV Spot, 'The Lay's Challenge'

"These aren't just any potatoes. They're Lay's potatoes!" a man proclaims proudly, standing next to several crates filled with potatoes, as well as a large truck nearly overflowing with the spuds. These kinds of potatoes, he says, are the ones that have been creating Lay's potato chips since 1938. Today, during the 2026 Super Bowl, Lay's is offering viewers to take them up on a challenge: order using the QR code that has been mowed into the field and you can receive the freshest bag of Lay's potato chips in only 72 hours. Plus, if your bag doesn't get there in time, Lay's is offering a year's supply of chips. "From potato to chip to your door," in under 72 hours, he says, is even faster than it took them to make the ad.