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McDonald's McRib TV Spot, 'The Most Important Sandwich of the Year'

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The McRib is back at McDonald's, but the brand says you could not have missed its return because you obviously had a calendar reminder set for yourself. The fast food restaurant says the iconic sandwich has inspired songs, opinion pieces and memes and bills it as "the most important sandwich of the year." Whether that is true for you is up to you, but in either case the McRib is back for a limited time at participating locations.

December 07, 2020
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McDonald's McRib
“I'm Lovin' It”
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Brian Cox ... Voice Over
We Are Unlimited ... Creative Agency, DDB Chicago ... Digital Agency, OMD West ... Media Agency
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