Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Downy Infusions Calm TV Commercial, 'Lavender' Song by Lxandra

A little boy is awoken from his slumber by a thunder and lightning storm outside. Frightened, he runs down the hall to his mother's room and climbs onto her bed. He notices a fragrance coming from one of the blankets and inhales, immediately calmed by the lavender scent. Instead of staying in bed with mom, he grasps the blanket tight -- still smelling it -- and makes his way back to his own bed. Downy Infusions introduces its Calm line of fabric softener and in-wash scent booster.

Advertiser
Advertiser Profiles
Tagline
“Laundry Isn't Done Until It's Done With Downy”
Mood
Active
Actors - Add
None have been identified for this spot
Characters
Agency
Grey Global Group Inc. (Agency)

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