A little boy is awoken from his slumber by a thunder and lightning storm outside. Frightened, he runs down the hall to his mother's room and climbs onto her bed. He notices a fragrance coming from one of the blankets and inhales, immediately calmed by the lavender scent. Instead of staying in bed with mom, he grasps the blanket tight -- still smelling it -- and makes his way back to his own bed. Downy Infusions introduces its Calm line of fabric softener and in-wash scent booster.