Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About DURACELL Optimum TV Commercial, 'Beach x Bear'

Duracell wants to know if the batteries these people are using in their electronics deliver extra life or extra power. While the old man walks a beach with a Garrett Ace 300 Metal Detector, he claims he needs extra life from his Duracell Optimum batteries in order to drape himself with more gold chains. For the man using a Black + Decker Cordless Power Driver Screwdriver, he'll need the extra power to drill more locks onto the door so that a hungry bear doesn't make him the next meal. Whatever your device, Duracell claims that its Optimum batteries can provide extra life or extra power.

Advertiser
Advertiser Profiles
Tagline
“Extra Life. Extra Power.”
Songs - Add
Mood
Funny
Actors - Add
Adrian Neblett ... Man in cabin, Nicolas Spallone ... Beachcomber
Agency
Wieden+Kennedy New York (Agency), Starcom MediaVest Worldwide (Media Agency)

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