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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
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Creatives
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Exxon Mobil TV Commercial, 'Results Are In'
An Exxon Mobile representative compares two cars: one, an old beater, is paying for gas the "regular" way, while the other, a hot sports car, is using Exxon Mobil's rewards points. He asks a man which car he prefers, and the man easily points to the sports car. The spokesperson says the results are in, citing the man's choice to earn and redeem gas points.
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Sandy Marshall ... Scientist, Adrian Neblett ... Man in hat
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