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Lexus says it is in the people business. It aims to be helpful and compassionate when people need it most, because if you put people first the rest will follow.
Advertiser
Tagline
“Take Care of People First. The Rest Will Follow.”
Songs
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Mood
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Characters
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Team One (Agency), Team One (Media Agency)
Screenshots
![Lexus TV Spot, 'People First' [T1] - Thumbnail 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-1.jpg)
![Lexus TV Spot, 'People First' [T1] - Thumbnail 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-4.jpg)
![Lexus TV Spot, 'People First' [T1] - Thumbnail 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-5.jpg)
![Lexus TV Spot, 'People First' [T1] - Thumbnail 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-6.jpg)
![Lexus TV Spot, 'People First' [T1] - Thumbnail 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-7.jpg)
![Lexus TV Spot, 'People First' [T1] - Thumbnail 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-8.jpg)
![Lexus TV Spot, 'People First' [T1] - Thumbnail 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-small-9.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 1](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-1.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 2](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-4.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 3](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-5.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 4](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-6.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 5](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-7.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 6](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-8.jpg)
![Lexus TV Spot, 'People First' [T1] - Screenshot 7](https://d2z1w4aiblvrwu.cloudfront.net/ad/nws5/lexus-people-first-t1-large-9.jpg)
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