Salesforce Super Bowl 2026 TV Spot, 'The Vault' Featuring MrBeast

After locking a $1 million cash prize in a secure vault, MrBeast takes to the stage during Super Bowl LX to announce a bold competition: the first person to decipher a series of puzzles present in this commercial and Slack the secret message to Jimmy himself will win the entire payload! What are the clues? Do the red security lasers have anything to do with the cryptic formulas on the scientists' computer screens? What do the codes on the tanks and blast doors mean? Is the smoking device MrBeast is holding even relevant? Even he doesn't know. But never fear: contestants will be able to utilize Slackbot, the A.I.-powered assistant from Salesforce, to help in their investigations. The YouTube mega-star encourages everyone to enjoy the game as the golden safe door slams shut behind him and the camera soars skyward to reveal that the entire complex forms a QR code.