A man drops the needle on his record player and shows his young daughter his favorite song: "Ooh La La" by Faces. The tune has such an effect on the girl that she returns to it all throughout her life, whether she's practicing guitar, studying for an exam or packing her things for college. After a tearful goodbye with her father at the threshold of her university dorm, she asks Alexa on her Amazon Echo Dot to play "Dad's Playlist," the first song on which is, of course, his favorite.

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Samantha Dakin ... Voice Over)
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Wongdoody (Creative Agency), Initiative (Media Agency)

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