Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Toyota Tacoma TV Commercial, 'Tough as Chuck' Featuring Chuck Norris [T1]

When a man encounters Chuck Norris karate-chopping cement blocks on a movie set, he asks the actor to sign his Toyota Tacoma. The newly autographed vehicle suddenly takes Chuck's place in his acting roles, which involve rescuing a park ranger from quicksand, dancing the night away at the disco, catching the fall of a stunt man and deflecting the hit of a karate villain. The Chuck Norris Tacoma also successfully rescues a kid's football from a tree, wins a chess competition and surfs the waves effortlessly. After watching the Tacoma's audition tapes, Chuck is disappointed to learn that he's been replaced.

Advertiser
Advertiser Profiles
Products
Tagline
“Let's Go Places”
Songs - Add
Mood
Funny
Actors - Add
Chuck Norris ... Actor/Actress, Garrett Bales ... Scoutmaster, Joshua Shibata ... Karate villain
Production
Andreas Nilsson ... Director
Animals
Agency
Saatchi & Saatchi LA (Creative Agency), Biscuit Filmworks (Production Company)

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