The patrons of The Clumsy Sword are outside enjoying their Bud Light beer when the Bud Light knight steps outside to make an announcement. He knows that the wait has felt like a double fortnight, but half-time is finally over! The patrons eagerly rush in to catch the second half of the game including the guy locked up earlier for wanting to order an IPA. Who cares about punishment when football is on!

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Wieden+Kennedy (Creative Agency), AKQA (Digital Agency)

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