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Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About JCPenney TV Commercial, 'Penney Parade' Featuring Shaquille O'Neal

JCPenney takes us to the Penney Parade where the Tuskegee University Marching Crimson Pipers help announce the arrival of Shaquille O'Neal. The big man says he plans to make the company's Big and Tall selection bigger, taller and better than ever. After changing his outfit, Shaq stands in front a huge "Big and Tall" sign, happy to finally have a shirt he can really flex in. As floats for menswear brands Stafford and The Foundry Big & Tall Supply Co. come down the street, Shaq joins in to help model the clothes before he continues the party as a DJ for the crowd, telling everyone to, "Go big at JCPenney!"

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Tagline
“Style and Value for All”
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Active
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Shaquille O'Neal ... Athlete, Jim Foronda ... Voice Over)
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