Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Icy Hot Lidocaine TV Commercial, 'Bicycles' Featuring Shaquille O'Neal

Basketball superstar and Icy Hot spokesperson Shaquille O'Neal introduces Icy Hot Lidocaine, which he says contains the maximum over-the-counter strength of Lidocaine available to help desensitize nerves and provide pain relief. On man tries to take his bicycle off the rack on his car but feels a shooting pain in his back. After using Icy Hot Lidocaine, he is seen riding with ease.

Advertiser
Advertiser Profiles
Tagline
“Lidocaine Your Pain.”
Songs - Add
Mood
Active
Actors - Add
Josh Henry ... guy with back pain, Shaquille O'Neal ... Athlete, Glenn Rockowitz ... Voice Over)
Agency
Karlen Williams Graybill Advertising (Media Agency)

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