Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Choice Hotels TV Commercial, 'Lowest Voice'

The Choice Hotels marketing team is brainstorming how to let guests know that when they book online they will always get the lowest prices on rooms. One employee suggests that someone with a really low voice should say it, which prompts Karl to recite that Choice Hotels has the lowest price, guaranteed. When another employee suggests the world's lowest limbo stick, Karl asks, "How low can you go?" Despite their input, a consultant recommends the slogan "Badda book, badda boom" and his idea is quickly accepted by the others.

Advertiser
Advertiser Profiles
Tagline
“Always the Lowest Price. Guaranteed.”
Songs - Add
Mood
Funny
Actors - Add
Jake Regal ... Guy in white shirt with glasses, Lowell Byers ... Man in suit, Walker Roach ... Karl
Agency
McCann New York (Creative Agency)

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