Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Choice Hotels TV Commercial, 'Badda Book Pitch'
When a businessman is asked to share his big idea about getting the whole country to book on ChoiceHotels.com, he answers with four words: "Badda book, badda boom." His coworkers however, are not sold on his campaign concept. They think that mentioning Choice Hotels offers the lowest price is important and question if he has ever even stayed at a Comfort Inn.
Advertiser
Songs
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Mood
Funny
Actors
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Lowell Byers ... Man presenting in suit, Jake Regal ... Guy at end of table sitting down
Agency
MPG (Agency), McKinney (Creative Agency), Havas Media (Media Agency)
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