When a businessman is asked to share his big idea about getting the whole country to book on ChoiceHotels.com, he answers with four words: "Badda book, badda boom." His coworkers however, are not sold on his campaign concept. They think that mentioning Choice Hotels offers the lowest price is important and question if he has ever even stayed at a Comfort Inn.

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Advertiser Profiles
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Lowell Byers ... Man presenting in suit, Jake Regal ... Guy at end of table sitting down
Agency
MPG (Agency), McKinney (Creative Agency), Havas Media (Media Agency)

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