Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Choice Hotels TV Commercial, 'Glow Campaign'

After a successful year, the Choice Hotels advertising team brainstorms ideas for a new ad campaign. One man proposes a commercial in which two guests begin to glow after checking into a Comfort Inn, believing that it will encourage viewers to book a room so they too can glow. His co-worker disagrees and points out that nobody actually glows. He instead proposes that they simply say, "Badda book, badda boom" and leave it at that.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Lowell Byers ... Special consultant, Jake Regal ... Guy in white shirt with glasses, Tyra Colar ... Woman with pink button down sitting at table

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