A family is all dressed up in white turtlenecks and jean button downs for a family photo when a tough looking woman in a truck reminds them that they bought a truck to do "truck stuff." The family races to their truck equipped with Firestone tires and heads to the outdoors, where they drive right through a "Glamping" sign on the way to doing "off-the-grid," "take it for a spin" stuff. After driving through the woods and spotting a bear, the family finally takes a photo while covered in dirt and proudly hangs it up at home.

Advertiser Profiles
Tagline
“Whatever You Drive, Drive a Firestone.”
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Sara Bynoe ... Mom
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Periscope (Media Agency)

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