Citing cryotherapy, self-folding bedsheets and clap-activated fireplaces as examples, TurboTax asserts that technology has done great things for people. Perhaps a more relevant example is that technology can put CPAs at our fingertips who will review our taxes with us. People can be good at anything, the company says -- even taxes.

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“All People Are Tax People”
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Initiative (Agency), Wieden+Kennedy (Creative Agency), Wieden+Kennedy (Media Agency)

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