Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TurboTax TV Commercial, 'The Dark'

A shadowy figure emerges from under the stairs in the middle of the night. Being unsure of something can get us all out of sorts, but snapping a photo of your W-2 with TurboTax uploads all of your details -- no kerfuffle, tears or drama. When the lights turn on, the shadow vanishes with a fright and reemerges in the form of a grandfather clock. Trepidation be darned ... or at least that's what the timid figure tells itself.

Advertiser
Advertiser Profiles
Products
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Ryan Dietz ... Voice Over Creature)
Production
Deannie O'Neil ... Producer, Gary Freedman ... Director, Hoyte Van Hoytema ... Director of Photography
Agency
Wieden+Kennedy Portland (Creative Agency), Reset (Production Company)

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