Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
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Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
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About TurboTax TV Commercial, 'Michio Kaku Absolute Zero'

Floyd is in disbelief that he could get his taxes done at zero cost. So, TurboTax brought in Dr. Michio Kaku, a professor of theoretical physics, to explain it to him. Dr. Kaku explains that nothing is the absence of something and that zero is nothing. Therefore, it costs Floyd nothing.

Advertiser
Advertiser Profiles
Products
Tagline
“It Doesn't Take a Genius to Do Your Taxes.”
Songs - Add
Mood
Funny
Actors - Add
Edwin Briscoe ... Floyd, Michio Kaku ... Expert
Agency
Initiative (Agency), Wieden + Kennedy (Creative Agency), Wieden + Kennedy (Media Agency)

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