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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About QuickBooks TV Commercial, 'Backing You: A Smarter Way' Featuring Danny DeVito
Danny DeVito issues a slew of complaints about how people are doing their job, including that dog groomers are "working like dogs" and making references to the '80s when he sees a contractor collecting receipts. QuickBooks knows you've earned your money and wants to help you manage your small business expenses with its software and app.
Advertiser
Products
Tagline
“Backing You”
Music
The song was created for this commercial
Ad URL
Actors
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Danny DeVito ... Actor/Actress, Michael P. Greco ... Voice Over)
Production
Eric Liney ... Producer, Harold Einstein ... Director
Animals
Agency
TBWA\Chiat\Day Los Angeles (Creative Agency), Dummy (Production Company)
Screenshots
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