Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NFL TV Commercial, 'Building a Better Game: 50,000 Plays'

With over 256 games played by 32 teams over a course of 17 weeks, nearly 50,000 snaps of football will be played which will generate thousands of data points. Partnering up with Amazon Web Services, the NFL is looking to improve player safety by running simulations in an effort to protect the health of players and to make advancements for a safer, better football game.

Advertiser
Advertiser Profiles
Tagline
“Building a Better Game”
Songs - Add
Mood
Active
Agency
72andSunny (Creative Agency)

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