LeBron James details his and other athletes' journeys to prominence from humble beginnings. These stories of beating the odds are often used to capture the essence of the American dream and display the inevitability of special people succeeding. What would be truly special, though, according to James, is if there were no more humble beginnings.

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Advertiser Profiles
Tagline
“Just Do It.”
Mood
Active
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Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

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