A child's voice reads positive affirmations while women go about their hectic lives. The voice tells a woman dressing in the mirror that she is beautiful, a new mother struggling to juggle her work that she is smart, and a woman video calling her family on a business trip that she is strong. Pampers asks mothers to see themselves from their babies' point of view and encourages that they are perfect just the way they are.

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Advertiser Profiles
Tagline
“Love the Change”
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Emotional
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Agency
Carat USA (Agency), Saatchi & Saatchi (Creative Agency), Starcom MediaVest Worldwide (Media Agency)

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